"Direqt is our trusted partner for the monetisation of RCS Business Messaging through advertising. The Direqt platform and team provide us with the tools and expertise necessary to realise the full business potential of RCS across our global markets."
Principal RCS Product Manager, Vodafone Group
Before an operator can launch a chatbot directory, they need chatbots. Most importantly, consumers have to want to engage with these chatbots. That's why we provide operators with access to our Library of content chatbots. This ready-to-go collection of bots includes world-class publishers like Conde Nast, The Independent, and LADBible Group, along with a selection of our owned and operated chatbot properties that can be white-labeled under the operator's brand.
Direqt's Advertising Platform allows mobile network operators to create their own RCS Advertising Network to maximize the revenue potential of RCS Business Messaging by delivering advertising experiences that consumers love and brands are eager to pay for across both the operator's chatbot directories and the content chatbots on their network.
With an RCS Ad Network powered by Direqt, operators can enable brands to bid against one another for premium placements in chatbot directories, ultimately accelerating overall brand adoption of RCS while unlocking a meaningful revenue channel that scales.
The majority of consumers' time online is spent engaging with content, which is why we make sure that operators get to capitalize on the content consumption within RCS through In-Chat Advertising. By creating an RCS Ad Network with Direqt, operators can participate in the revenue generated from In-Chat Advertising (the ads served within RCS conversations), ultimately giving operators full control over the advertising on their network to ensure that they maximize revenues, prevent spam, and deliver amazing consumer experiences.